In webinar 1, the ads and the live session did their job. The leak was after the webinar: warm parents who never made it onto a consult call. So for webinar 2 we kept the ad engine and rebuilt the back end. It's static HTML on Vercel.
The six steps
- Opt-in page with a countdown that's always on.
- A confirmation page that asks parents to send their teen's activity list. Homework gets people to show up.
- Reminder ads for "tomorrow" and "tonight", plus $50 of show-up ads on the day.
- A replay page for people who missed it, which tracks watch depth at 10, 25, 50, 75 and 100%.
- A Plan Call page: a 4-question application, then the calendar.
- A bonus that hides itself 48 hours after the webinar.
Two small things that save a lot of pain
Fix 1
The pixel only fires on the real domain, so previews never pollute the data.
Fix 2
The deadline lives in code, so nobody edits the page at midnight.
What we're measuring
Our guarantee is built on consults held, so that's the number webinar 2 gets judged on. Its numbers go up next to webinar 1's when it's done.
Previous breakdownINSPIRATE webinar 1: $2,286 in Meta ads, 211 parents, 12 booked calls
Building a webinar back end?
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